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How to Lower Shopping Cart Abandonment Rates
Not every shopper who adds a product to their online shopping cart will buy that product. In fact, statistics show that roughly 70% of shoppers will abandon their cart before following through with the...
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6 Reasons to Redesign Your Website
Roughly 60% of small businesses don't have a website, according to a survey cited by Inc. But even if you have a website, you may not be utilizing to its fullest potential. There are times when you...
View Article5 Things to Consider When Redesigning Your Website
Statistics show that more than half of all small businesses operating in the United States have a website. Even if your business has a website, though, you may want to change the design. Whether it’s...
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Video Marketing Tips to Help Your Business Succeed
Statistics show that 82% of all consumer Internet traffic will consist of video by 2021, according to a recent study conducted by Cisco. As video continues to dominate, small business owners throughout...
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What Is Domain Authority and Why Does It Matter?
Have you heard of Domain Authority (DA)? Pioneered by Moz, this metric reflects a website’s ability to rank for its target keywords in the search results. Generally speaking, the higher a website’s DA,...
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Website Redesign or Content Development? Where SMBs Should Put Their Spend
An attractive website design and high-quality content are both important to the online success of small- and medium-sized businesses (SMBs). As a small or medium sized business owner, though, you might...
View ArticleHow to Make Your Website’s Product Categories Stand Out
Does your business’s online store feature multiple categories of products? Whether it’s a dozen categories or 100, you should differentiate them with the right web design elements. Using the same...
View ArticleMemberMouse vs MemberPress: Battle of the WP Membership Plugins
If you’re planning to sell premium subscriptions to digital content or services through your business’s WordPress website, you’ll need to use the right membership management platform. While you can...
View Article5 Benefits of Adding a Sitemap to Your Business Website
Does your business website have a sitemap? This search engine-readable document, typically with an XML extension, contains metadata about your website and its content. At minimum, a sitemap contains a...
View ArticleThe Impact of a Slow-Loading Website
When developing and optimizing your business’s website, it’s easy to overlook the importance of fast load times. Even if your site features a clean design with proper navigation links, though, speed...
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